Brantford-based Americana artist KC Armstrong is celebrating the return of his festive anthem “I Hate That Sweater,” a song that has found new life and a growing audience thanks to his rising profile and a fresh new video release. Originally crafted in 2024 under the rush of holiday deadlines, the track has now become one of the most requested seasonal songs and is set to light up this year’s celebrations with renewed energy.
“I Hate That Sweater” was first written in the spirit of fun, as Armstrong recalls picturing the descending riff of an earlier song played on Christmas bells. “I heard my inner voice shouting ‘I Hate That Sweater,’ and the lyrics came together within an hour,” he explains. The playful tale of a last-minute shopping disaster unfolds with horns, bells, and Armstrong’s unmistakable wit. The chorus delivers a refrain that has become a fan favourite: “green rhinestones, red pleather – I hate that sweater.”
The re-release is accompanied by an updated lyric video that showcases the humour and Americana charm that runs through Armstrong’s work. “I wanted to highlight the theme in a playful way,” he says. “The video gave me the chance to add commentary I had been anticipating since the song first came out.” The combination of visuals and sound invites listeners into the heart of his storytelling, capturing the joy and silliness of the season.
Armstrong’s band brings the track to life with a stellar cast of players: MaryEllen Allen on vocals, guitarist Scott Utting, Sean O’Connor on saxophone, Steve O’Connor on keys, and Marty Hepburn on harmonica. Debbie Armstrong also adds her spirited dialogue as “Little Debbie,” making the recording feel like a lively family gathering.
Listen on Spotify here: https://open.spotify.com/album/0TZ7kjFxUCEc8qcQPd0wNP?si=sECGmXYyRlyBxJ5tMHBo4Q&nd=1&dlsi=4796bbc770254b19
Beyond its humour, the song’s momentum speaks to Armstrong’s broader achievements. His music has been featured on national and international radio, and singles from his acclaimed album “Finally Crafted” have reached the Canadian Independent Country Countdown. With a style often compared to Randy Newman and Nick Lowe, Armstrong’s Americana voice blends wit, storytelling, and bluesy authenticity. His work as a Hawk for the legendary Ronnie Hawkins and performances alongside artists like Jeff Healey anchor his reputation as a musician deeply rooted in North American music history.
The renewed attention around “I Hate That Sweater” reflects Armstrong’s growing connection with audiences worldwide. The single has been heard internationally in England, Italy, Bermuda, Australia, and the United States, while also earning recognition as the “most requested Christmas song” by Cashbox Radio. With the updated video now available, fans have even more ways to engage with the song’s festive charm.
As Armstrong explains, the inspiration came from everyday life: “It’s a playful story about how we react to receiving an ugly Christmas sweater. It’s lighthearted, but it also captures a moment that so many people can relate to.” That relatability, paired with his Americana sound, has turned the track into something timeless and ever relevant.
The re-release also signals Armstrong’s ongoing evolution as a songwriter and producer. A self-taught musician, he continues to craft songs and videos that resonate across genres and audiences. His YouTube channel has grown steadily, and his upcoming album promises to showcase more of the blend of humour, heart, and roots authenticity that defines his work.
With the holiday season approaching, “I Hate That Sweater” returns not just as a novelty tune but as a reminder of Armstrong’s enduring artistry. The song’s joyful energy and playful storytelling embody the very spirit of Americana music—honest, communal, and deeply human. This re-release stands as both a celebration of the season and a testament to KC Armstrong’s rising momentum.
Armstrong is currently at work on his next studio project, building on the success of his recent singles and the renewed attention around “I Hate That Sweater.” For fans, it’s the perfect time to rediscover a holiday gem and to look ahead to the music still to come from one of Canada’s most engaging Americana voices.
https://kcarmstrong.bandcamp.com/album/finally-crafted-2