BELFOUNTAIN’s debut single “Give It Up,” – has a new video out now, to accompany it. The
fresh, new indie-folk-rock project fronted by singer-songwriter,
multi-instrumentalist, and JUNO Award-winning producer Chris Graham, has
released the catchy-as-hell first single which is drawn from the upcoming
album Some Hearts, an authentic, roots-inspired collection of songs. Some
Hearts comes out June 21, 2024. 

Watch it on YouTube here:

“Give It Up” is as perfect a power-pop anthem as Coldplay or U2 ever
delivered. While the lyrics hint at themes about difficulties in
relationships, ultimately the song is about finding joy in spite of the
state of the world in which we currently live. It’s about letting go of your
inhibitions and living free – “live it up, before you live it down.” A
throwback to a more innocent and optimistic time.

Directed and edited by Carlos Coronado, and featuring Graham’s friends and
family, the accompanying video faithfully echoes the spirit of the song. The
visuals showcase a skateboarder, a dancer, a basketball player, and a person
in relationship, all striving to overcome their struggles. The video for
“Give it Up” is, in fact, a great statement about not giving up. It’s a
perfect representation of the old, true adage, “If at first you don’t
succeed, try, try again.”

“The song is about giving up your inhibitions and letting go of your past,”
says Graham. “So, it features different storylines of people trying to
overcome challenges and find success in the freedom that comes with that.”


Graham produced the JUNO Award-winning 2021 album Heart Parade for
children’s group Splash ‘N Boots (Feat. Alice Cooper, iskwe, Simon Ward), as
well as several other JUNO Award-nominated albums. He recorded, produced,
and co-wrote the #1 selling albums Daydream and  Bandshell by vocal jazz
artist Tia Brazda, as well as the song “Undone” by indigenous artist Marcia
Chum, which was nominated for several Native American Music Awards. Graham
has toured the world with a variety of acts, performing at such festivals as
the Montreux Jazz Festival and the Festival International de Jazz de
Montreal. Previously he recorded, produced, performed with, and wrote songs
for bands The Framework (Last Gang), CANVAS and FIRExFIRE.


March 23 @ The Local, Toronto, ON
June 22 – Album Release Concert @ Burdock, Toronto, ON
July – Alberta / Quebec / Eastern Canada Tour
August – BC Tour
September – Ontario Tour